smartsy

SMARTSY FEATURES: VISUAL RECOGNITION  |  DYNAMIC CONTENT  | GENERATOR | AD SERVING | COLLECTOR | STORIES  | MEASUREMENT | API/SDK 

Smartsy’s visual recognition platform is truly next generation, transforming real world objects, packaging and print ads into branded launching points for deep digital conversations with a relevant community. By taking the current state of the art feature points technology and improving it with a pyramid of visual recognition algorithms, we have successfully expanded the relevant world of triggers beyond mere images to include previously unidentifiable objects like cars and mascara cases. 

By reliably connecting any image and most products to immersive digital content at scale, without the need for a tag, RFID or watermark, we drive measurable ROI to your brand customers and immersive, actionable experiences to consumers.

Through our iOS and Android Apps and API, a Brand or Publisher can deliver unique, curated rich content to engage consumers with a clear, interactive call to action.

Our self-service Content Generator CMS creates an easy, yet powerful way for any brand or agency to create and publish compelling apps, in-app ads or additional in-app rich content using new or existing creative assets.  

The Content Generator can instantly push changes to content or features through real time updates, making not only the content but the app itself dynamic.

Finally, it enables sharing and further community access through connections to any social media site, including Facebook, Twitter, LinkedIn, Pinterest and Youtube.

→ Read the Content Generator User Guide

→ Access to the smartsy Content Generator

With our powerful yet intuitive in-app ad serving technology, we provide publishers and other content providers the ability to integrate numerous ad product options including rich media, social sharing, mCommerce, interaction, geo-localization, and analytics within the app.

This not only creates a better user experience in the ad, but also keeps the consumer within the app, ensuring continuity of engagement and time in-app.

Furthermore, if the content is pulled from the content provider’s main site, any ads (or articles) served through our smartApp technology count as page views on that originating site.

Truly engaged consumers enjoy continued interactions with their favorite brands and objects. When a smartsy user loves something, be it a dream car he discovered in the street, a delicious cookie brand she discovered at the supermarket, or a marvelous purse she wishes to have, they are just one click away from their collection.

smartsy’s favorite objects collector allows the consumer to collect all the objects a they like and their associated content. They can then access them directly as well be notified on updates – either from the Brand, publisher or other users. Collections can be public, displaying the user tastes and hobbies to the world, be selectively shared with only with selected friends, or be completely private.

Through our User Generated Content enablement and publishing system, products and content become jumping off points for consumers to capture and share their experiences and stories.

Brands, publishers and other content providers can then choose to instantly share that content with other community members across any digital channel available, including social media like Facebook, Twitter, Youtube, or Pinterest or selectively curate and release it.

This continual influx of new participatory content will help keep your communities engaged and coming back for more.

smartsy has cutting-edge analytic and tracking features that allow customers to run a range of reports. Intuitive but powerful, smartsy analytics helps you track mobile app performance, identify which platforms and features are working best, measure traffic and map where your users are coming from. All of it in real time.

Bring our near universal visual recognition and other mobile content capabilities to your own mobile application with “Powered by smartsy”, our easy to integrate SDK. Available both for iOS or Android, our SDK allows your mobile developers, with just a couple of simple calls, to add visual recognition in your own application.

If you want more control on and deeper integration of the whole features we provide, you can use our extensive API, with its set of calls to every feature of our platform, from content generation to social media interaction and objects collection, including of course our best in class visual recognition capabilities and our dynamic rich content delivery.

Want to know more? Would you like a demo?