Read in Forbes :
What I’m talking about is giving consumers control with a tool that enables them to quickly and easily learn something about a specific product or service. I’m advocating using our smartphones to create intuitive gateways that bridge the real world with related digital experiences. Whether it’s called Web 3.0 or the “Internet of things,” this is what mobile is all about, and I foresee visual recognition technology playing a key role in making it happen.
Google Glasses are already showing us ways in which visual recognition and augmented reality can be combined to provide a dizzying array of overlays and information. This beta product offers an exciting peek into one vision of what might be in store for marketers and consumers alike.
Other companies like smartsy are showing a more targeted approach to visual recognition, enabling consumers to use devices they already have and apps they already use to interact with the world in specific ways. They let consumers snap a picture of whatever they are interested in, be it a can of Coke or a Louis Vuitton bag, with any visual recognition app on their mobile device and interact with the brand in real time.!
Google Glasses And Other Prescriptions for Consumer Engagement - 4/2/2013
Read in Forbes :
We have entered the “Age of the Consumer,” an age according to Forrester where control has shifted to the consumer. Behavioral studies show that when an individual seeks information about something and is able to act upon it, the conversion of that intent will be 70 percent more efficient than a classical push ad. It becomes even more so if you add the ability to engage the user in a conversation about a product he is interested in or loves. Some innovative companies, like Vine and smartsy, are catching on to this wave by creating apps and software that allows a dialogue between a brand and its audience when and where the consumer wants. Such technology opens a realm of nearly endless possibilities of content creation while increasing conversion rates dramatically. Audience participation isn’t just allowed; it’s encouraged. Hell, it’s necessary. By not only providing consumers with information in the moment of their interest, but also engaging them in conversation and empowering them to create their own content, we can drastically increase the relevancy of messaging and its authenticity.
Engagement Advertising: The Future of Brand Advertising? written by Paul Dunay, 3/12/2013
Read in Socialmedia today :
"Other companies are also creating new ways to leverage this supercharged special character. The mobile marketing platform smartsy, for example, is using their engagement marketing features and visual recognition functionality to help transform products and campaign assets into #objects, which act as focal points for easily creating and distributing user generated content within the platform as well as across channels, including social media."
Using Hashtags as Strategic Objects written by Paul Dunay
Read in Socialmedia Today :
Ibelieve Visual Recognition is poised to become a pillar of mobile and Visual Discovery of the objects around us (including Advertising and Product Discovery).!
9 Reasons QR Codes are Bad for Your Brand, written by Paul Dunay
Read in UP' Magazine :
Tandis que les QR codes montrent leurs limites, la technologie de reconnaissance visuelle a le potentiel pour devenir la technologie du marché de masse!
in : Curieuse histoire que celle du QR Code